Our process - A disciplined path from insight to sustained player value
Choix Media LLC operates with a repeatable methodology designed for regulated iGaming environments. We align on the metrics that matter, build media engines around them, and optimise relentlessly so growth remains both compliant and profitable.
Discover & Align
Every engagement begins with a shared view of commercial goals, compliance requirements, and the data assets already in play. We partner with marketing, compliance, and BI stakeholders to surface the KPIs that define profitable growth.
Our analysts map acquisition funnels, keyword universes, and audience segments while compliance specialists document licensing guardrails across each tier-one jurisdiction. Data engineers audit tracking, attribution, and reporting pipelines to validate accuracy.
The outcome is a phased roadmap detailing budget allocations, data integrations, and testing priorities that all teams can execute against with confidence.
Included in this phase
- Stakeholder workshops
- Market & compliance audit
- Data & tracking inventory
- KPI & cohort definition
- Keyword landscape analysis
- Budget & testing roadmap
Activate
With alignment secured, we deploy campaign architecture that connects paid search, paid social, and programmatic channels to a unified measurement framework. Our trading desks launch high-intent generic keyword structures and creative variants tailored to each licence market.
Dedicated analysts monitor first-party data streams—including CRM, deposit behaviour, and retention cohorts—to calibrate bidding logic. Compliance checkpoints ensure copy, offers, and landing experiences remain regulator-ready while maintaining conversion strength.
We share weekly performance forums, covering search term insights, creative performance, and channel expansion opportunities so partners can respond quickly to market shifts.
"Choix Media transformed our paid media programme. Their analysts surfaced insights we could act on within hours, and compliance never became a bottleneck."
Optimise & Scale
Once acquisition engines are stable, we transition to a cadence of ongoing optimisation. Weekly regression analysis, geo split-testing, and creative refreshes keep CPAs tight while player value stays high.
Iterative audience modelling and segmented retention journeys help us capture incremental value from newly acquired players. We align with finance teams on forecasting, ensuring media pacing reflects seasonal demand and regulatory updates.
Governance frameworks keep reporting, budget approvals, and compliance reviews consistent—so scaling volume never puts licences or margins at risk.
Included in this phase
- Performance governance. Weekly cadence covering KPIs, insights, and optimisation actions with revenue, marketing, and compliance stakeholders.
- Infrastructure & reporting. Automated dashboards and data pipelines maintained by our analytics engineers, ensuring latency-free decision making.
- Strategic support. Dedicated desks available for rapid campaign pivots, regulatory updates, and market entry planning.
Our values - Operational certainty, smarter growth
We believe sustainable acquisition comes from disciplined execution, transparent collaboration, and continuous learning. These principles shape every team inside Choix Media LLC.
- Data-first decisions. We anchor every recommendation in player value analytics and live performance telemetry, ensuring investments earn their place.
- Compliance by design. Regulatory requirements sit inside briefs, creative reviews, and reporting cadences so campaigns scale without risk.
- Partnership transparency. We keep conversations open with stakeholders, sharing clear actions and results so teams can move at speed together.
- Continuous optimisation. Markets shift fast; we test, learn, and iterate to keep acquisition engines efficient over the long term.
- People-powered technology. Proprietary tools matter, but specialists turn insights into outcomes—pairing automation with experienced judgment.
- Measured ambition. We pursue growth aggressively while safeguarding brand integrity, licences, and partner trust.